Achieving a higher ranking in Google search results is a priority for all of us. But did you know that Google makes hundreds of adjustments to their algorithm annually? This can make it pretty difficult to prioritize SEO tactics. But if you want to make sure you don’t lag behind, there are a few goods, foundational principles you can stick to in order to make it to the top. Here are three ways to ensure beneficial SEO today.
1. Make Sure Your Site Sets The Stage For Searches.
It all begins with a site that has “good bones”. This makes it so you can experiment with supplementary tactics without as much of a risk. So, what qualifies as the ideal infrastructure for a well-ranked site?
For starters, latency should be minimal. If your site is fast-loading and mobile-friendly, you already have a leg up. It should feature crisp code and security should be covered. Admittedly, some of you may need to go back to the drawing board on this. Look into hiring a digital services agency, and it may not take very long at all to relaunch to an instantly higher ranking.
2. Instead Of Quantity In Content, Go For Quality.
We often think about consistently adding content to our sites because we know Google notices this. However, you should be cautious not to add just anything to your site for the sake of having “fresh” content on a regular basis.
What qualifies as quality? It’s when the writer understands the product or concept and can present it from any angle. Each piece of content is unique and doesn’t borrow heavily from previously published pieces. More than that, it is content that resonates with the target audience. They want you to speak their language, yet display real authority and tell them something they don’t know. It also helps if they can engage with you, and your brand is responsive. This increases the likelihood that they’ll keep coming back.
3. Spend More Time On Self-Promotion.
A good backlink can instantly get you more hits and higher rankings than you ever dreamed of. Today, start Googling yourself. Who is mentioning you online? Are they an authority? A high-quality resource? Then you should do what you can to ensure a link to your site is included with that positive mention.
From there, begin compiling a collection of sources, sites, blogs, and/or influencers who are adjacent to your product or industry. Perform outreach to see if they’d drop a link to your site. Daunted by the prospect of hunting out the best sources and begging for a mention? Like many other aspects of web success, there are plenty of tools that can help you identify these sources and even perform the outreach for you.
Don’t trick yourself into believing that effective SEO is so complicated and time-consuming that it’s out of reach. If you have a clean base in the form of an SEO-friendly website, regularly upload quality content, and invest the time you have in outreach and link promo, you’re up to date. And if you’re short on time and skill, don’t be afraid to outsource; that’s how the best of the best get fast results.