Due to the ever-increasing importance of the Internet and social media marketing, many businesses make the assumption that print marketing is dead.
However, this is not the case. Print marketing is still alive, and it should be a vital component of your business’ overall marketing strategy.
Yes, it certainly is true that most people instinctively reach for their laptops, phones, and tablets these days when they have a problem they need solving. But, just because people are reaching for their devices more often than not, doesn’t mean they also aren’t turning to print for answers as well.
In fact, 39 percent of customers say they try a business for the first time because of direct mail marketing!
If you’re not fully convinced about print marketing, read on for the top 5 reasons why it’s still important.
1. It’s More Personal
Feeling noticed and cared for is one of the main ways someone turns from a prospect into a customer.
Print marketing will always have the advantage of making customers feel this way, as there is something more personal about receiving something in the mail versus digitally. With print, you can use a special paper material, personalized postage stamps, and unique packaging to make your customers feel valued.
And making customers feel more valued and appreciated is how you turn them into lifelong customers.
2. Helps You Reach Your Target Market
Once you know your target market, it can be very easy to reach them through print marketing.
There are thousands of magazines and print publications that are aimed at niche markets. If your target audience would be likely to have an interest in one of these niches, you could post an ad in the niche magazine or publication they would be likely to read.
This way, you aren’t wasting advertising dollars targeting the wrong market.
3. Print Is Credible
We’ve all heard the phrase, “don’t trust everything you read on the internet”, in some form or another.
And it’s true. There are so many things on the Internet that lack credibility.
Luckily, print doesn’t have this stigma of skepticism surrounding it. Therefore, when you use print advertising, you’ll have the piece of mind knowing your audience views your ad as credible, and not just another piece of spam to dump into their folder.
4. It’s Engaging
How many hours do you think people spend absentmindedly scanning the Internet without absorbing anything?
According to a report by MIT Review, the average American spends 24 hours per week online. How likely do you think it is that out of all the ads they see in that 24-hour time span, yours will be the one they pick to engage with?
The beauty about print marketing is that people spend far less time reading physical items, therefore making them more engaged with what they do read, less likely to skim it, and more likely to remember it.
5. Competitive Edge
Due to the false assumption that print marketing is completely dead, many companies have stopped doing it all together in order to solely focus their efforts in the digital realm.
This is great news for your business, as it means you have less competition plus an extra platform to get noticed on that some of your competitors don’t.